Campaigns

For a basic introduction to campaign tracking, read our campaign tracking introduction.

Campaigns are a specific theme of marketing activities to persuade your users to take a specific action.

Money is spend to convert these users and it is therefore valuable to understand how these campaigns perform.

Make sure you track your marketing campaigns properly. For more information about tagging your marketing campaigns, read our campaign tagging documentation.

The marketing campaign list will help you keep an overview of all campaigns and which mediums/channels are used in your campaign. Besides the overview, it also allows Harvest to check incoming marketing campaigns and notify you whenever there is inconsistent tagging.

Medium-channel link

A campaign is served over channels by using mediums. It is good practice to document which mediums you are using. It is possible that a medium belongs to multiple channels. Therefore you specify the medium-channel links, so it is possible to differentiate between mediums linked to multiple channels.