Google Ads Conversion

You can use Harvest to trigger Google Ads Conversion pixels. This allows you to improve your campaign management. This pixel is closely related to the Google Ads Remarketing pixel. Usually these two are used in parallel. The Google Ads Remarketing pixel is then used to define audiences and this conversion pixel is used to count conversions.

Configuration

Google Ads Pixel ID

This is the ID provided by Google Ads in your pixel. This ID contains the AW- prefix. The ID should include this AW- prefix. You will see that this ID is similar as the one used in the Google Ads Remarketing pixel (if you use these both).

Google Ads Pixel Label

Each conversion has a unique label to identify which conversion took place. You will have to fill in the label here.